Highlights:

• The one-year program focuses on creating well-rounded digitally savvy marketers who can blend both strategy & organisational design to create customer impact and scalable execution.
• Effectively transform digital businesses and apply marketing concepts in the digital framework.
• Conceptualise and create digital strategies across touchpoints– Search, Social, Display, Mobile and Ivideos.
• Empowers you to think strategically and not just tactically.
• Familiarises you with the changing digital landscape and understand consumers through a digital lens
• Designed to provide a better understanding of building consumer loyalty digitally and driving brand advocacy.
• Designed to help you create digital communication and content strategies.
• Recognise emerging trends and technologies like Programmatic Ad Buying, Chatbot, Digital Wallets and Marketing Automation.
• Explore tools like Google AdWords, Google Analytics, Facebook and Instagram Advertising, YouTube and Video Marketing, ORM & CRM tools etc.
• Implement digital campaigns in a simulated environment for hands-on learning.

Outcomes:

• Create marketing strategies, which include defining goals, planning, analysing, developing, implementing and evaluating plans to achieve business goals
• Effectively devise content strategies across all digital channels.
• Optimise search advertising campaigns, with a special focus on Google AdWords for end-to-end campaign management.
• Build effective strategies across social media platforms (Facebook, Twitter, Instagram and LinkedIn) to engage new and existing audiences whilst achieving business goals.
• Build strategies for omnichannel marketing and integrate with CRM and email tools.
• Leverage 1st and 3rd party data and use analytic tools to meet marketing and business goals.
• Implement new media buying methods like programmatic ad buying, real-time bidding etc.

The Stukent Edge:

• Study with the world: Content provider for over 1400 prestigious schools across the world; Columbia, Cornell, Harvard, INSEAD, Oxford, Stanford.
• Stay Current: Curriculum updated to include industry developments every six months.
• Lifetime access: Get a lifetime right to use the course content after you finish the course.

Program Structure

• Semester 1

• Semester 2

Career Options

Get an edge over the competition with the right tools and resources to build a successful career in the digital marketing sector. The program prepares you to take up various roles such as:

1. Social Media Manager
2. Performance Marketing Manager
3. Digital Marketing Manager

Eligibility & Program Fee

• Bachelor’s Degree in any discipline from recognised University or equivalent degree recognised by AIU
  OR
• H.S.C plus preferably 2 years of work experience
  OR
• S.S.C plus 3 years of Diploma recognised by AICTE and preferably 2 years of work experience

• Option 1: Full Fee Payment (in INR)

60,000/- Full Fee
Payment

Admission Processing Fee : 1,200/-

• Option 2: Semester Wise Fee payment
  (in INR)

40,000/- to be paid before the first Semester

Admission Processing Fee : 1,200/-

• Option 2: Semester Wise Fee payment
  (in INR)

25,000/- to be paid before the second Semester

• An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.
• The University offers special incentives to our armed forces with a 20% concession on the program fee.
• The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
• In addition, Students need to pay an examination fee of Rs 600/- per subject.
• Now avail loan facility to pay fees for the Program even without a credit card.
• EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Mahindra Bank.