Valued Pro Solutions

MBA in Marketing Management

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Highlights:

The two-year M.B.A degree program offers a deeper understanding of the various functions and principles of marketing, which can be practically applied in the corporate world.
Updated courseware to keep in step with the changing business landscape.
Explore contemporary marketing techniques and offers an understanding of marketing at a regional and global level.
Understand the concepts of management and integrate them with marketing management.
Effectively navigate the marketing segment which includes both traditional and modern-day marketing.
Successful completion of this program shall entitle you to a Master of Business Administration (Distance) degree certification

Outcomes:

Effectively develop a marketing plan that is cost conservative which also delivers optimum results
Skilfully identify the target markets and craft communication that talks to them in their language
Develop effective marketing strategies & integrated marketing campaigns
Strengthen existing relationships with customers & convert them into brand advocates.
Give you an edge over the competition and help you create a path for a successful business career

Program Structure

Semester 1

Subjects	Credits
Management Theory & Practice	4
Organisational Behaviour	4
Marketing Management	4
Business Economics	4
Financial Accounting & Analysis	4
Information Systems for Managers	4

Semester 2

Semester 3

Subjects	Credits
Brand Management	4
Consumer Behaviour	4
Marketing Strategy	4
Customer Relationship Management	4
Sales Management	4
International Marketing	4

Semester 4

Subjects	Credits
Services Marketing	4
Marketing Research	4
Digital Marketing	4
Business: Ethics, Governance & Risk	4
Research Methodology	4
Project	4

Bachelor’s Degree (10+2+3) in any discipline from any recognised University or an equivalent degree recognised by Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level.
OR
Bachelor’s Degree (10+2+3) in any discipline from any recognised University or equivalent degree recognised by Association of Indian Universities (AIU) with less than 50% marks at Graduation level and a minimum of 2 years of work experience.

120,000 Prime※

65,500 Prime※

No. of Years 2

35,000 Prime※

No. of Semesters 4

There are two options for Students to choose MBA (Distance) in Pro and Prime mode :

Prime : Prime Program allows student to attend recorded lectures, but will have opportunity to interact with Faculty through Q&A
Prime+ : Student can add live lectures for individual subject at fees of Rs. 1,200/-
Admission Processing Fee of Rs. 1,200/- applicable for all admissions.
An initial amount of Rs. 5,000/- from the program fee will be collected at the time of registration.

The above-mentioned fee structure is subject to change at the discretion of the University. Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
In addition, Students need to pay an examination fee of Rs 600/- per subject.
Now avail loan facility to pay fees for the Program even without a credit card.
EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank, Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, SBI, Kotak Mahindra Bank.

Career Services

1. Career Development and Assistance

Career Forum

Learning portal

Career Counselling

Practice Interview 1

Practice Interview 2

Job Search Support

2. Career Development

Career Forum

Learning portal

Career Counselling